Nordeus Renews Groundbreaking Biggleswade United Deal

May 09, 2016 by Nordeus

London, UK - 6th May 2016 - Nordeus, the game developer behind Top Eleven, has announced it has renewed its landmark sponsorship of Biggleswade United FC for a second consecutive year. The agreement will see Top Eleven, which is one of the most played online sports game ever made, continue to have pride of place on Biggleswade United shirts for the upcoming 16/17 season.

The announcement was made at the annual Biggleswade Awards in front of a range of famous football personalities including Biggleswade’s Director of Football Guillem Balague and Chelsea goalkeeper Asmir Begović.  

Led by Chairman Chris Lewis and Guillem Balague, Biggleswade United has been harnessing the power of the game to inspire its local community. Not only has the club built a phenomenal following through passionate and innovative social media campaigns, the Bedfordshire side have supported a variety of community and charity-led initiatives including Football Beyond Borders and the England Homeless FA.

This unique grassroots approach to football is one that Nordeus has always championed with Top Eleven and the reason why the game developer didn’t hesitate to support the aspiring club. Biggleswade United’s story reflects the dreams of aspiring football managers everywhere and Nordeus is extremely proud to be a big part of it.

To date, Biggleswade’s partnership with Nordeus has given the club exposure to over 140 million Top Eleven players from all over the world. The support of Top Eleven’s passionate fan base even saw Biggleswade become one of the top 50 most followed clubs on Twitter, ahead of a number of Championship and League One teams.

Branko Milutinović, CEO of Nordeus, commented: “To us football has always been about more than money. From the highest level down, giving back to the community is the best way to build a successful, sustainable club — from the grassroots up. Every Top Eleven manager starts their career in this way, improving both on and off the pitch to succeed. In Biggleswade United, we have found the perfect partner — a club who shares our passion for football, for community and for innovation. We can’t wait to see the new heights the team will reach over the next year.”

Guillem Balague, Director of Football at Biggleswade United  "Here at Biggleswade United we are as thrilled as we are flattered and humbled with the announcement of the continuation of the partnership between ourselves and Nordeus. This is truly a great day for the club. We now look forward to going from strength to strength together, not just on the pitch but also hand in hand with the Biggleswade community that we are so proud to represent. This wonderful news brings our dreams and aspirations one step closer. Onwards and upwards!!"